Iron Forge Fitness
A high-energy gym website built to convert walk-ins into members — class schedules, trainer profiles, and a friction-free trial signup.
Industry
Fitness & Wellness
Category
Fitness Center Website
Year
2025
Services
Brand Direction · Web Design · Web Development · Conversion Optimization · CMS Build
Overview
Iron Forge Fitness needed a site that matched the intensity of their floor. We built a bold, dark-mode experience focused on free-trial conversion, class booking, and showcasing trainers as the heart of the brand.
Design goals
- 01Make the free-trial CTA the most obvious action on every page
- 02Position trainers as the reason people stay, not the equipment
- 03Show class availability without forcing a login
- 04Keep load times under 1.5s on mobile networks
Key features
Free-trial lead capture form
Live class schedule & online booking
Trainer & coach profile pages
Membership tiers & pricing comparison
Member testimonials & transformation wall
Mobile-first responsive design
Visual gallery
Mobile responsiveness
Every page was designed mobile-first and pressure-tested on real devices. Tap targets, performance budgets, and content hierarchy are tuned for one-thumb navigation without losing the desktop experience.
Iron Forge Fitness
Train stronger every week.
Home
Membership
Pick your plan
Membership
This week
60 classes available
Class Schedule
Built to convert
Conversion focus
Lead capture & booking flows on every page
Performance
Mobile-first, optimized for Core Web Vitals
Brand system
Custom typography, palette, and component library
Demonstration project · Built by Krioweb to showcase capability
Experience it live
Walk through the fitness & wellness demo
See how this kind of project feels in the browser. The demo below is a fully designed sample website you can click through end-to-end.